brand identity - travel & tourism
Climb Kilimanjaro, scale Everest, tremble at the feet of Chichen Itza or trek through the dense jungle leading to Machu Picchu.
Pure Experience offer once in a lifetime journeys to the world's greatest locations. We created the concept behind the identity of this start-up, with the introduction of a fully animated and interactive logo, custom typeface and engaging visual campaigns, creating a dominantly digital brand due for release in 2019.
dISCOVER tHE REMARKABLE
Offering a pure and unrivalled experience, the brand required this communicated on all fronts, needing to work across multiple digital platforms and public installations in Trafalgar Square and the London Underground.
Using fluid, moving lines strips back the location and its distractions, focusing on its purest form.
BEHIND THE SCENES
The team are excited to launch the brand next year, seeing all our hard work come to fruition, including business cards, installations, digital billboards and interactive experiences.
We enjoyed working alongside the best animators, printers and interactive designers in London, most of whom are part of Eclecticblue.
THE LATEST PROJECT...
To support the pre-launch preparations, the outdoor support team will be using branded cars driving to and from pop up locations, advertising the experiences to ensure maximum brand exposure.