marketing - travel & tourism
Malaysia is ranked 9th in the world for tourist arrivals. The Travel and Tourism Competitiveness Report 2017 ranks Malaysia 25th out of 141 countries overall, which was the 5th best in Asia.
In an effort to diversify the economy and make Malaysia's economy less dependent on exports, the government pushed to increase tourism in Malaysia. As a result, tourism has become Malaysia's 3rd largest source of foreign exchange income and accounted for 7% of Malaysia's economy as of 2005.
In 1999, Malaysia launched a worldwide marketing campaign called "Malaysia, Truly Asia" which was largely successful and brought in over 7.4 million tourists. The extra revenue generated by tourism helped the country's economy during the economic crisis of 2008.
WHAT WE DO FOR THEM...
We work with Tourism Malaysia on every aspect of the brand identity in the UK from exhibition design for the World Travel Market to national campaigns advertising the beautiful vibrant country and culture that is 'Malaysia - Truly Asia'.
We have also worked on the branding of their London Head office, the Lord Mayor's Show and The Chelsea Flower Show.
“Quality, speed and professionalism are difficult qualities to find, but Ecleticblue encompass all of these and more. We have worked with them for the last couple of years now and are extremely happy with the service they provide us. They always produce cutting-edge design work at the highest possible standards, with very quick turnaround. It is a real pleasure doing business with them.”
Danielle Porter - Marketing Manager
THE LATEST PROJECT...
We are currently working with Tourism Malaysia on their National Ecotourism Plan that has been running since 2016, promoting this beautiful and unique country's pledge to look after and preserve the natural environment for future generations of people, plants and wildlife.