GORDON RAMSAY GROUP
brand identity - hospitality
Comprising of 700 employees, 33 worldwide restaurants, 7 Michelin stars and 1 critically acclaimed chef, the Gordon Ramsay Group has become one of the biggest restaurant chains globally. Spanning 4 continents the group is consistently growing, with restaurants serving a broad spectrum of Asian, British and Italian style dishes.
A NEW ERA OF UNIQUE DINING
To support this rapid growth, we have worked alongside their marketing department since 2012, which has seen annual company profits increase 20% yearly. Developing a cohesive brand that adapts to multiple channels across the digital, print and cultural spectrums.
Post completion of the brand identity, strategy and fully responsive website, we continued to support the growth of new local and international restaurants. Most recently the award-winning rebrand of Plane Food, a restaurant situated in London Heathrow, with plans to expand to the US and Asia.
Chef Apprentice Programme Logo
BEHIND THE SCENES
Eclecticblue are really excited to work with such an amazing brand, and love the diverse and unique approach Gordon Ramsay Group have towards each and every project, they are always open to new ideas that have helped to push the new promotions into an exciting direction.
Utilising a diverse range of skills, we work across print, web, motion picture and packaging, delivering full spec concepts, finished products and responsive/interactive advertising campaigns.
THE LATEST PROJECT...
Since May’s launch, Gordon Ramsay’s Street Pizza has procured an impressive 13,000 social media following within weeks of opening. Top London DJs, free-flowing prosecco and all-you-can-eat pizza has hijacked Central London’s after-work and Friday night scene.
Working alongside Gordon Ramsay’s marketing team, we’re consistently developing the visual communication and branding. Featuring online on mainstream social media platforms and within the restaurant itself. Taking inspiration from social media pop-culture - expressive brush marks, vividly striking gradients and dynamic animations creates a unique, characteristic brand experience.