GORDON RAMSAY GROUP
brand identity - hospitality
700 employees, 33 restaurants, 7 Michelin stars and 1 critically acclaimed chef, the Gordon Ramsay Group has become one of the largest global restaurant chains. Spanning 4 continents, the group is consistently growing, with restaurants serving a broad spectrum of Asian, British and Italian style dishes.
A NEW ERA OF UNIQUE DINING
Working alongside the marketing department since 2012, the group has seen annual company profits increase 20% yearly, developing a cohesive brand experience that adapts to multiple channels across digital and print, including a versatile brand identity, marketing strategy and fully responsive website platform that flawlessly integrates to desktop, tablet and mobile devices.
Since 2012, projects include supporting the development and growth of new global restaurants, including the award-winning rebrand of Plane Food, a restaurant situated in London Heathrow with plans to expand to the US and Asia, and Gordon Ramsay Street Pizza, the game-changing pizza and cocktail bar near St Paul’s.
BEHIND THE SCENES
Eclecticblue are really excited to work with such an amazing brand and love the diverse and unique approach the Gordon Ramsay Group have towards each and every project. They are always open to new ideas that have helped to push the new promotions in an exciting direction.
Utilising a diverse range of skills, we work across print, web, motion picture and packaging, delivering full spec concepts, finished products and responsive/interactive advertising campaigns.
THE LATEST PROJECT...
Since May’s launch, Gordon Ramsay’s Street Pizza procured an impressive social media following of 13,000 people within weeks of opening. Top London DJs, free-flowing prosecco and all-you-can-eat pizza has hijacked Central London’s after-work and Friday night scene.
Working alongside Gordon Ramsay’s marketing team, we’re consistently developing the visual communication and branding featuring online on mainstream social media platforms and within the restaurant itself. Taking inspiration from social media pop-culture - expressive brush marks, vividly striking gradients and dynamic animations - creates a unique, characteristic brand experience.